Good digital experiences carefully balance important user goals with critical business objectives. We’re a boutique agency. Our clients count on us to help them research, strategi-ze, plan and execute high-visibility digital projects. Together we arrive at the right solution, at the right price point, for the right audience, and designed to achieve the right goals. Here are just a handful of examples.
When B2B and B2C storage solution provider Imation’s website needed an overhaul, they selected Exnihilo to help create a user engagement model and site strategy for both the product and corporate audiences. The result was clearer messaging and improved user engagement.
Lead with the Imation product brand experience – and maximize lead generation – without burying corporate-level information so important to investors and partners.
Design a new consumer website experience for the Imation consumer brand, as well as a corporate microsite for investor, partner and regulatory audiences. The first would capture leads and direct sales to appropriate channels; the second would be a self-contained destination for corporate info.
A new site with a consistent brand message and better product information management dramatically streamlined the consumer product experience and helped Imation better capture and maximize leads. An efficient new corporate-level microsite didn’t distract from the consumer experience, but provided a one-stop shop for those key audiences.
Roger Williams Park Zoo
The beloved Roger Williams Park Zoo struggled to manage content in an outdated and confusing website architecture. As a not-for-profit organization, the Zoo’s fundraising efforts were not being supported by the website, and even Zoo visitors had trouble finding the information they needed.
Re-architect the site’s content architecture to feature visitor information and persistent calls to action to support membership and fundraising efforts. Use the Zoo’s dramatic visuals to engage with users and draw them in to learn more.
Exnihilo architected an entirely new site using Drupal, an open-source platform for content management. A bold new visual design concept brought the Zoo to life online and helped promote the latest happenings in the ever-changing, dynamic environment.
The Zoo’s new site was not only easier to navigate, but easier for staff to update and manage through their many different events, changing exhibits and seasonal offerings. The site delivered clearer messaging, easier ticket sales and better paths to donation.The site has been recognized with multiple industry awards, and Exnihilo is currently working on the newest design version, with an anticipated launch in early 2017.
While Textron may not be a household name, you'll know its brands: Cessna, Beechcraft, Bell Helicopter, E-Z-GO golf cars, Jacobsen turf care equipment and many more. An Exnihilo client for more than a decade, Textron has undergone a number of leadership and business changes, all of which rely on critical services and internal communication tools.
Allow employees in different locations, at different businesses, and at different levels of access all over the world to find all the information they need to do their jobs, share their expertise, and successfully manage their careers online. Give the corporation a reliable way to broadcast important information to the right people at the right times.
A mission-critical, enterprise-wide employee portal that gives team members around the globe access to the right information at the right times. Control access through identity management, allow employees to collaborate and search out innovative new solutions across businesses.
Textron’s employee portal is now in its third generation, and continues to improve with each year. For the first time in this 90+ year-old company’s history, tens of thousands of employees across its disparate businesses are able to use one online platform to provide and receive critical business information and resources.
The Providence Journal
The 180-year-old-newspaper of record in RI suffered from a dated, hard to use and unattractive website that was a holdover from the mid-1990s. And like so many newspapers around the world, the "ProJo," as it was affectionately known, was struggling to maintain revenues in a world of declining print media.
With plans for a new online/offline revenue strategy, newspaper management knew it was time to overhaul the paper's brand and web presence. With online media rapidly evolving, the media company needed a new face to the public.
Exnihilo worked with executives and editors to create a completely new interface that showcased the online news, and also led readers to various online and print subscription options. The new site incorporated multiple third-party feeds and advertising solutions.
The new Providence Journal news site received a Communicator Award in 2012 before the company was acquired by New Media Investment Group Inc., parent company of GateHouse Media.
Now known as IGT, this leading gaming technology, content and services company – at the time operating under Lottomatica S.p.A., one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry -- innovates games and gaming technologies worldwide.
GTECH wanted to design, test and rapidly iterate new gaming concepts targeted at a young-adult market, and needed software to help them do it.
Exnihilo designed and built a software application to help them quickly model and test different scenarios. A flexible “rules engine” let GTECH change business parameters in order to quickly assess different behavioral outcomes with each game test.
The powerful R&D tool also features social components, personalization features and cross-promotion elements – all of which factor into the testing process to help GTECH design the best, most engaging games possible.
A worldwide mutual insurance company, FM Global manages a wide-reaching network of localized websites targeted at different regional and national audiences. The company needed a solution that would allow for the automation of this internationalization and localization process.
Create an integrated SharePoint publishing platform to allow in-country contributors and editors to easily manage the translation and localization of content..
Exnihilo customized SharePoint’s mobile publishing tools so that FM Global editors on desktops, smartphones and tablets can publish content on the go from wherever they are.
Mobile flexibility and efficiency gave FM Global’s publishing network a strategic content edge worldwide.
We call them clients because if we didn't, you wouldn't know where to find them here on our website. But we like to think of our clients as partners — even friends. When you work so closely together on creating great experiences, that's what happens. And to us, those relationships matter. Here are just some of our valued clients.
“They’ve got extremely deep subject-matter expertise, and they’re really collaborative in their project approach. Not only do they work very closely with us, but they’re also working even more closely together behind the scenes, which gives us a great sense of confidence”
Cheryle Cushion, Marketing Communications, Dell EqualLogic
To make sure we’re consistently able to deliver quality and best practices, we apply our own carefully designed process that takes us from discovery through to launch and maintenance. This step-by-step process ensures that we can define clear, well-articulated requirements up front, and then systematically build to those requirements so what you get is exactly what you expected to get.
During this phase we strive to understand your business, your objectives, the current situation, and the climate you’re operating in.
Here we’ll seek to balance out your business objectives with your users’ objectives and create a set of goals to serve as our project’s True North.
We’ll carefully design each step of the digital experience, thinking through every step. Our award-winning designs mean you’ll know what to expect from development.
Our versatile development team will ensure that your project is optimized for your selected platform and delivery channels.
This is the most exciting part! Your project launch is a time to celebrate and think about next steps.
Far from being the end, launch is another beginning. Maintaining and improving your digital experience is critical to making your customers happy and meeting your business goals.
Please contact us today to ask about a particular service capability, or perhaps simply to talk through a project challenge you may be having. We're confident we can help.
Two Charles Street, Suite 3C,
Providence, RI 02904
We look forward to hearing from you!