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Twisted Throttle Selects ExNihilo to Help Accelerate Online Business

Full story also available on Providence Business News

PROVIDENCE, RI – May 3, 2010 – Twisted Throttle, LLC has selected ExNihilo, Inc. to help design and build a compelling new retail and community web experience. The Peace Dale, RI-based Twisted Throttle imports and distributes motorcycle adventure and sport-touring products.

The new site at www.twistedthrottle.com will add an entirely new dimension to the company's existing online business by creating a rich, multi-dimensional destination tailor-made for a thriving community of riding enthusiasts. Members will have multiple ways to interact with one another and will also be able to easily find, assemble and purchase solutions custom-tailored to their specific bike and accessory needs.

ExNihilo will partner with Twisted Throttle to design and develop the new experience, which is expected to dramatically improve the company's online business. It will include a new and improved product database, rich content resources and personalized features that allow registered members of the community to share experiences, project journals, photos and videos about their motorcycles, projects and related adventures.

In business since 2002, Twisted Throttle has grown to become one of the largest US importers of European motorcycle accessories. Founder Erik Stephens started the company after purchasing his first motorcycle and discovering how difficult it was to get purpose-built touring accessories. Stephens quickly turned that market need into a business opportunity.

Today the company sells pre-configured and custom-designed solutions for more than xx models of motorcycles, and the Twisted Throttle website serves an active community of motorcycle adventure and touring enthusiasts.

"We've been steadily expanding for the last eight years, and our old website just wasn't equipped to handle the growth," Stephens said. "It was time to upgrade the online experience to be more consistent with the scale of our business and the needs of our customers. We chose ExNihilo because of their experience and their process, both of which gave us confidence in their capabilities. Plus, they like motorcycles, too – we knew they 'got' what we're trying to create."

"Twisted Throttle is a very exciting project for us for both professional and personal reasons," said ExNihilo founder and president Stephen Graceffa. "We're really looking forward to digging into this experience and creating something new and compelling for a great company and a great user community."

Based in Providence, RI, ExNihilo crafts custom e-business strategies and web-based solutions that help organizations more successfully connect to internal and external audiences. From retail e-commerce websites to corporate portals, mission-critical business applications to web widgets, ExNihilo has created more than 600 successful solutions for clients like Textron, Major League Baseball, Dell, GTECH and Carbonite, among many more. From the Latin referencing "out of nothing," ExNihilo's own creation process can be found at www.exnihilo.com.

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